![]() Holley presented on succulents at AmericanHort’s inaugural Finished Plant Conference, which took place in early October in Grand Rapids, Michigan. Millennials - and social media - are the main drivers of the recent succulent renaissance, says Dave Holley, general manager at Moss Greenhouses, a wholesale plant distributor in Jerome, Idaho. Succulents - those tiny, weird cacti-looking plants that are becoming more and more ubiquitous at IGCs and even in big-box retailers - were big sellers during the 1970s and 1980s, and, like most consumer trends, they’ve come full circle, roaring back to popularity of late.
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